Head of Growth / Performance Marketing Lead
Location: Remote (preferred: North America time zones)
Company: Soltara Healing Center
About Us
Soltara is a leading wellness retreat company operating in Costa Rica, focused on transformative healing experiences. Launched in 2018, we’re entering a major growth phase with new locations, evolving offerings, and a need to significantly scale our marketing engine.
We’re looking for a Head of Growth — not someone to manage ads, but someone to own and drive revenue through digital channels.
The Role
You will be responsible for building, optimizing, and scaling our entire digital acquisition and conversion engine.
This is a hands-on role for someone who can both think strategically and execute at a high level.
You will work directly with leadership and have a meaningful impact on the company’s growth trajectory. If you’ve only ever worked inside a large team executing one piece of the puzzle, this is not the role. We need someone to own the whole initiative.
What You’ll Own
- Conversion Rate Optimization (CRO)
- Optimize funnels end-to-end (ads → landing pages → booking)
- Continuously test and iterate using data
- Paid Media Strategy & Execution
- Manage and scale high ad budgets (Meta, Google, etc.)
- Improve CAC, ROAS, and overall funnel efficiency
- Landing Pages & Funnels
- Build and refine high-converting landing pages
- Structure funnels intentionally (not just “nice looking” pages)
- Email & Lifecycle Marketing
- Design and optimize automated email flows
- Improve conversion across nurture sequences and re-engagement
- E-commerce & Checkout Optimization
- Improve booking flow and reduce drop-off
- Increase AOV and conversion rates
- Analytics & Experimentation
- Own the data: attribution, tracking, and reporting
- Use tools like Hyros, Flowstage (or similar)
- Make decisions based on real performance, not guesswork
- Growth Discovery
- Find new channels, audiences, and acquisition strategies
- Stay ahead of trends and test emerging platforms/tools
- Content + Performance Alignment
- Identify what creative actually converts
- Work with content teams to double down on what works
What We’re Looking For
- Proven experience managing large monthly ad spends
- Strong track record improving conversion rates and ROAS
- Deep understanding of funnels, landing pages, and buyer psychology
- Experience with email automation + lifecycle marketing
- Comfortable owning analytics, attribution, and experimentation
- Scrappy, self-starter, fast-moving, and highly accountable
- Thinks like an owner, not an employee
What Success Looks Like
- Increased conversion rates across the funnel
- Lower CAC and improved ROAS
- Strong, predictable inbound pipeline
- Clear reporting and visibility into performance
- New growth channels identified and tested
Why This Role Matters
This role is critical to our next phase of growth.
You won’t be buried in a team — you’ll be a core driver of the business.
Compensation
- Competitive compensation depending on experience
- Performance incentives tied to growth
How to Apply
Email us at [email protected]
Send us:
- Resume/CV
- A short email on why you’re a fit
- Examples of funnels or campaigns you’ve scaled
- Specific results (conversion %, ROAS, revenue impact)
Social Media Content Creator
Location: Remote (preferred: North America time zones)
Company: Soltara Healing Center
The Role
Soltara Healing Center is seeking a creative and organized Social Media Content Creator to support our marketing team in producing engaging content that shares the beauty, stories, and educational insights from our retreats in Costa Rica.
This role will work closely with the Director of Marketing to create and edit social media content across multiple platforms. The ideal candidate is a strong video editor with an eye for storytelling and a clear understanding of how short-form content performs across platforms such as Instagram, TikTok, and YouTube.
Responsibilities
- Edit short-form video content for Instagram Reels, TikTok, and YouTube Shorts
- Create social media posts across Instagram, Facebook, TikTok, LinkedIn, and YouTube
- Write captions aligned with Soltara’s brand voice
- Develop compelling hooks and opening moments for short-form video
- Create YouTube thumbnails and assist with video publishing
- Post and manage Instagram and Facebook Stories
- Engage with the community through comments and interactions
- Maintain a social media content calendar (Google Sheets)
- Track post performance and prepare simple monthly social media reports
- Organize and manage social media assets including photos and video clips
- Identify and extract compelling clips from longer videos for short-form content
- Repurpose existing content into multiple pieces of social media content
- Contribute content ideas based on trends and performance insights
- Assist with uploading and formatting blog content or repurposing social content into short written pieces
Ideal Candidate
- Demonstrated track record of growing social media accounts for brands or organizations (please share examples or metrics with your application)
- Strong video editing skills for short-form content
- Experience using tools such as CapCut, Premiere Pro, Final Cut, or similar
- Understanding of what makes short-form content perform well (hooks, pacing, trends)
- Ability to identify compelling moments from longer videos and turn them into engaging clips
- Experience writing captions and social media copy
- Strong sense of visual storytelling and design for social media
- Self-motivated, proactive, and genuinely engaged with the content you create
- Organized and able to manage multiple pieces of content each week
- Interest in wellness, personal growth, or plant medicine spaces is a plus
Compensation
- Contractor role
- Competitive compensation depending on experience
How to Apply
Email us at [email protected]
Send us:
- A short email on why you’re a fit
Experienced Ayahuasca Facilitator & Translator
Soltara Healing Center in an Ayahuasca center working with Shipibo healers in Costa Rica, is seeking experienced facilitators and translators as cultural bridge-builders for our Shipibo Maestros, facilitating for guests both in and out of ceremony, and assisting in translation for our Shipibo Maestros.
Application Requirements
- Have at least 50 personal ceremonies with ayahuasca (preferably within the Shipibo tradition)
- Experience facilitating or assisting in plant medicine ceremonies for individuals or groups
- Extensive experience working with people, both one-on-one and in a group capacity
- Experience and/or willingness to live in community and work as part of a team which includes taking full responsibility for your own process while being able to hold space for others simultaneously.
- Proficiency in Spanish
Please note that Soltara may not respond if you do not meet the application requirements as listed above.
An ideal candidate will also have
- Significant experience with ayahuasca in the Shipibo tradition
- Experience facilitating ayahuasca ceremonies/retreats in the Shipibo tradition
- Fluency in Spanish and English, at a fluent or native level for both
- Completed several dietas in the Shipibo tradition
How to Apply
Please send the following materials addressed to: ([email protected])
- Resume/CV which includes relevant professional experience, certifications, Spanish language fluency (not a requirement but necessary to learn), and plant medicine experience, including what tradition(s) you’ve participated in ceremony, as well as any dietas or work for other retreat centers
- Cover letter to include your reasons for wanting to join our team, why you feel qualified to be of service in this way, experience/willingness to live in community and work as part of a team which includes taking full responsibility for your own process while being able to hold space for others simultaneously, and your availability and desired commitment in months/year.
- Any appropriate websites/links to reference your work
- 2 professional reference letters (preferably from employment related to the field)